Best Practices for Email Marketing Software

There are some practices for you while email marketing using Abot Group Mail Professional as following.

1. Make sure your marketing emails are readable

Email Marketing Fact: Your carefully crafted multimedia content or images are not going to be readable by most people.

If you have to include images in your email content, make sure your email text content makes sense for readers, even if the images are not displayed. Never ever insert email images that are supposed to be downloaded from the web, as they are automatically blocked by most email client software programs. Do not nest scripts in your HTML message.

If possible, send your marketing emails as plain text. It will be smaller in size and readable on any email platform. A work-around would be to send the email as plain text and include a link to a HTML, web version of that message.

2. Marketing emails must have a familiar preview

Email Marketing Fact: Most people decide if an email is interesting by previewing it, without opening it. They take this decission based on the sender's email address and email subject line. About 69% make the decision to click on the "report spam" or "junk" button using the subject line.

To increase the success rate of your marketing emails, make sure your sender name is visible, trustworthy and easily recognized. Do not send marketing emails from robot-looking email addresses, like "1Z-mailinglist-16-06-07@domain.com". Send your marketing emails from an email address that triggers the feeling "I know who sent this email". Knowing and trusting the sender is the primary reason for opening an email.

Use the subject line to summarize the email content. The subject line should tell the email content, not sell the email content. Keep your subject line to 50 characters or less. Avoid writing your subject text with capital letters. Avoid using flashy promotional texts or exclamation marks.

According to email marketing statistics, personalizing the email subject line for each person did not significantly change the campaign results.

3. Keep the email delivery rate as high as possible

Email Marketing Fact: Very few people care to look at messages automatically stored in Junk/Spam folders. Anti-spam filters can be easily triggered by the email From field, subject line, content, file attachments or emailing frequency.

Before sending out a large quantity of marketing emails, check your mail server provider settings. Most email server providers prevent spam by blocking users from sending too many emails, during a short period of time. For example, GoDaddy.com prevents you from sending more than 1,000 emails per day. Other providers deny you from sending more than 5-10 emails per minute. Make sure you understand your mail provider rules before proceeding to send the messages, otherwise your email account may be suspended.

Do not use subject lines that contain words or styles that are popular on spam messages, such as "free" or "money". Do not write subject lines with CAPS LOCK ON.

Do not include scripts, images or any other content that is supposed to be downloaded from the internet, when the email is rendered on screen.

4. Content dots Personalize & build confidence

Email Marketing Fact: Inserting a person's name into an email increases open rates by as much as 10%.

Use a mail merge marketing software, such as Easy Mail Merge, to generate personalized mass emails that can include person's name or any personalized information that should be relevant to your prospect. Your message should "say": "I am not computer-generated spam, I got to you because I know you and I think this specific offer meets your needs".

Include an opt-out (unsubscribe) function in your email, even if that is just an email address where people can send a message to unsubscribe. The CAN-SPAM Act requires that your email give recipients an opt-out method.

How to Begin the First Email Marketing Campaign

Email marketing is a cost-effective and highly sophisticated communication tool, able to send thousands of messages globally, within seconds. The following is the basic steps you should do for email marketing. With the click of a mouse, marketers can modify and tailor their campaign messages to many targeted audiences, based on their preferences, interests, and purchase history.
Compose the Email Content
Create an email template with a design that reflects your corporate brand image:  With some web page designer, for example, Dreamweaver, you will have hundreds of templates to choose from, pre-optimized and ready to send.  Write content that is sharp and precise, with a distinct and clearly defined call to action.  However, before you execute your first campaign, you need to decide what your primary focus and message will be. You may design the email content just with the HTML editor provided by email marketing software.
What are you trying to accomplish with this campaign?  Are you creating more website traffic, or announcing a new product or service?  Do you want to get more feedback from your clients and prospects?  Knowing your objectives will help you strengthen the right messages reflecting those goals.
Building Your Own Email Mailing Lists
Very few prospects will give out their email addresses without getting something in return.  Make it worth their while:
1.    Offer a free e-report, a free software download, or online course on a subject of interest.
2.    Have a promotional sale on your website asking for the email address to enter the contest, making sure it is a double opt-in.
3.    Upgrading a new product or discontinuing an old one – how about a closeout sale?
4.    Add a contact information form on your website requiring their email, name, and phone number.
5.    Hit the road.  Go to networking events in your market niche and collect business cards.
You may get these email address with some email finder or spider, such as Abot Email Searcher. Set the target for the searching, and these software will work for you effectively.
Recording and Measuring the Results
You cannot measure what you do not monitor.  Tracking live campaigns is the most accurate way to test their effectiveness.  When you send out a campaign using email software, you may recording the IP, date time or even email address by set some tracking code in the email content.
Tracking email campaigns gives the marketer the advantage to adjust, adapt, and change their email marketing campaigns “on the fly,” as they monitor behavioral patterns in their clients and prospects.
The ultimate goal of every email marketing campaign is to increase a company’s revenue.  Reaching these goal means, you need to choose the right utility. Creating campaigns that accurately hit the mark you are targeting are the result of a marketer who is wisely optimizing their demographics and campaign stats to their greatest advantage.
In today’s highly competitive global market, no stone should go unturned; every creative idea and strategy counts.  Providing good customer service, accompanied by a valuable product, gives the marketer the edge they are looking for, when standing out and being noticed.
Reading more: http://www.aboter.co/email-marketing/

Targeted Email Marketing Works Well

Email marketing keeps proving its worth.  Email campaigns can open new doors, renew old clients, and have been known to reinvent and revive failing industries, products, and services.  Email, itself has revolutionized social and business communications throughout the world, as its effectiveness and power remain unchallenged, even today.  Internet marketers know that utilizing email to engage their clients is still one of the fastest and most cost-effective strategies for any business wanting to expand their sales and growth.  For that to happen, one must know your audience and what they are looking for.
Simply put, email marketing campaigns based on a specific targeted segment, should really be called “smart marketing.”  Smart marketing consists of using every vehicle, idea, and method to create a buzz, engaging an audience of interested participants, resulting in satisfying a real need.  Sending out the right message to the right people is just plain old common sense.  Companies are not built on hope but on solid facts and wise decisions.
The potential of an email marketing campaign is immeasurable. Email marketing campaigns:
·    Increase website traffic
·    Bring in new leads
·    Renew old clients
·    Keep your clients updated on your products and services
·    Strengthen client relationships
·    Promote and builds your brand awareness
A well designed campaign produces results. Building a campaign, must start from the right foundation.  Every business needs to know what gap are they filling, and what service they are providing?  Customers need one question answered at all times, why should I go to you and not your competitor.  Have you answered that question?
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Keep your competitors close – know what they are doing. We are in the age of social media marketing.  Chatter is everywhere.  Everyone wants their opinions heard – their voices known.  What a great time to be an email marketer.  Go to your competitor’s blogs; see what they are writing about.  Read the responses of their clients and prospects.  Find their Facebook and Twitter pages.  The resources are free and easy to use.  Take advantage of this enormous global database – filled with free information.  The more you know about your competitors, the more you can weigh your strategies and sales initiatives.
Make a good first impression. We are in a culture that judges by appearance.  Use that to your advantage.  We know that you do not have time to design.  When  you take advantage of using a powerful email marketing software, you don’t have to.  You can easily create a highly professional e-newsletter or email campaign design with the click of a mouse.  Edit and modify one of our beautiful templates, personalizing it with your logo, colors, and fonts.  Using pre-optimized templates, will give you the time needed to create your dynamic content and call to action.
Permission based email. Build with permission, and they will come.  What is permission based email?  Your recipients have “opted-in,” to your newsletter, website, or email campaign.  They have requested further information or they want to be on the receiving end of your messages and announcements.  Building on permission means you have an interested audience.  Handle that list with care.  Do not bombard any recipient with countless sales and advertisements.  No one wants to be marketed constantly.
Demographics and behavioral statistics. Who is your target market?  What they read, what they buy, where they live, and what they do, all culminate into a graphical picture.  People marry, move, have children, and divorce.  Build your lists based on knowledge. Keep them updated.  Too many returned emails can create a signal to your ISP provider.  Make sure your campaigns are going to an accurate and targeted list.
Tracking your campaigns. Successful campaigns are built upon each other.  You need to know if your campaigns are a failure or success.  A good email campaign software will track your campaign in real time feeding you live stat results.  This enables you to respond and modify your campaigns and strategies as they happen, while the campaign is still alive and in progress.  How can you create a successful campaign if you do not know:
·    How many emails were opened
·    How many emails were read
·    How many were spammed
·    How many were sent to the junk folder
·    How many click-throughs on your call to action
·    How many subscribed/unsubscribed
Measuring your campaigns is the only way to manage them. What people may want today, they may not want tomorrow.  Future campaigns must rely on a high degree of accurate results obtained in the present.  In a bad economy, you cannot afford to invest your time and money where it cannot grow.
Read more:http://aboter.wordpress.com/

Send Your Email Directly from Your Local Computer, Without any SMTP Server

EDM Email Sender is a desktop application designed to send bulk emails directly to your customers or client. It does not depend on the SMTP servers or accounts, while delivery the email message to the destination directly from your local computer.

Download Now Freely !

With EDM Email Sender, you can fully customize your messages and precisely target your recipients.
This is the way of saving money for your marketing. You only pay for the software once and can use it without any limitations or fees.
It is very easy to start using EDM Email Sender and send your first mailing. But with more time, you learn how to use advanced features and take your emailing into a new level you never thought possible.

The feathers for this software including,
* Mailing list address import and export: email ids’ can be imported from both text files and excel files. The addresses on selected mailing lists can be exported to TEXT (.txt) or EXCEL (.xls) files on your system for easy storage and backup.
* Dynamic Variables: Use dynamic variables to represent recipient names, which automatically get replaced with the subscriber’s name when mail is sent.
* Email Sending Reports: Detailed Reports on mailing status can be accessed.
* Both plain text and HTML email messages can be delivery to the receipts.
* Dynamically show the status and progress.
* Support multiple character sets such as Simplified and Traditional Chinese, Korean, Western European, Japanese etc.
* MIME encoding method can be used to send messages with images and links.
Thousands of businesses around the world have chosen Abot email marketing software, including Abot Group Mail Professional and EDM Email Sender, for their email communications.

Tips for Marketing with Email Marketing

Every business has one goal - to raise their ROI.? With email marketing, businesses are making that a reality.? But the question remains, why are some businesses profiting while others are not?? Hey, that's a really good question.? There are some important strategies to factor into your campaign when looking for a good return.? Here are just a few:
Thought out Strategies
Most companies decide to give email marketing a try because they know it is one of the most cost-effective tools when undertaking a large or small email marketing campaign.? However, strategies are not like fast food, ready to go, no waiting, no stress.? Marketing plans are just that, plans that are thoroughly thought out and seriously researched.? Before venturing out into an extremely competitive and perceptive market, you need to have a solid foundation for your service or product.
Questions that need to be answered:
1. Who is your target market?
2. Are you sure that your target needs your product or service?
3. Have you researched your competitor's website and blog?
4. Do you know your keywords and phrases for SEO success?
5. Do you have a clear call to action and suitable landing page?
6. Have you integrated Social Media marketing?
7. What are your goals and objectives that you plan to achieve with email marketing campaigns?
Goals and Objectives:
How are you going to achieve your goals and objectives?? Have you considered using powerful and dependable email marketing software?? Honestly speaking, it is tough out there.? Having sincere intentions, a good product, or service, coupled with a dynamic message, just doesn't cut it anymore.? Without that email marketing's ability to land in your recipient's in-box, get opened and read, you have just wasted most of your valuable.
Do you have time to design?? How are your HTML skills doing lately?? As the saying goes, you never get a second chance to make a good first impression.? If you feel a bit intimidated by these questions, then consider the software alternative that will help you achieve all your business goals and objectives.
1. ?email marketing software comes with hundreds of professionally designed templates.? All the graphics are optimized, meeting ISP standards.? Simply pick out the design that matches your brand and voice.? You can easily change colors, fonts, while importing your own logo and pictures.? Sorry, you have to write the text.
2. ?According to all email-marketing surveys, no one reads an entire page of text.? People glance and skim, while looking for relevance.? Remember to keep your message sharp and clear.? Put your call to action in the first paragraph.? Don’t make them wonder why you are sending this email marketing campaign.? Let them know what's in it for them.
3. ?Do not add too many graphics.? No one will be impressed.? Graphics take time to open and can obscure an important message.? Many people have never changed their graphic default settings, so the emails come in with giant blank spaces.? Keep that in mind when designing your next email marketing.
Don't be Mysterious:? According the Can-Spam laws for business, you need to include your physical address or you may be considered a spammer.? You should also have a business email address in the sender's email box.? Today's consumers are inundated with email and spam.? With all the recent warnings of viral worms, and malware, very few recipients will open a message from a sender they do not recognize.
How to Market with email marketing
The Power of Tracking
Sorry to say, that once you hit that little send button, your job is not over.? What happens to that campaign once it is sent, is as important as its birth.? To maintain control you need to know the destiny of each and every campaign that you send.? Using email marketing software, you will know:
? # of emails delivered/not delivered
? # not opened/opened
? # bounded emails
? # subscribed (opt-in) unsubscribed (opt-out)
? # of errors and undeliverable
? # visits per link
Of course, this list is not exhaustive.? But we hope it is a wakeup call, showing you the importance of having the right email marketing software by your side.? Whether you want to grow your business, sell your products and services, while creating a viral campaign, you cannot do it with small thinking using a manual approach.
Read more: http://aboter.blogspot.com/