How to Begin the First Email Marketing Campaign

Email marketing is a cost-effective and highly sophisticated communication tool, able to send thousands of messages globally, within seconds. The following is the basic steps you should do for email marketing. With the click of a mouse, marketers can modify and tailor their campaign messages to many targeted audiences, based on their preferences, interests, and purchase history.
Compose the Email Content
Create an email template with a design that reflects your corporate brand image:  With some web page designer, for example, Dreamweaver, you will have hundreds of templates to choose from, pre-optimized and ready to send.  Write content that is sharp and precise, with a distinct and clearly defined call to action.  However, before you execute your first campaign, you need to decide what your primary focus and message will be. You may design the email content just with the HTML editor provided by email marketing software.
What are you trying to accomplish with this campaign?  Are you creating more website traffic, or announcing a new product or service?  Do you want to get more feedback from your clients and prospects?  Knowing your objectives will help you strengthen the right messages reflecting those goals.
Building Your Own Email Mailing Lists
Very few prospects will give out their email addresses without getting something in return.  Make it worth their while:
1.    Offer a free e-report, a free software download, or online course on a subject of interest.
2.    Have a promotional sale on your website asking for the email address to enter the contest, making sure it is a double opt-in.
3.    Upgrading a new product or discontinuing an old one – how about a closeout sale?
4.    Add a contact information form on your website requiring their email, name, and phone number.
5.    Hit the road.  Go to networking events in your market niche and collect business cards.
You may get these email address with some email finder or spider, such as Abot Email Searcher. Set the target for the searching, and these software will work for you effectively.
Recording and Measuring the Results
You cannot measure what you do not monitor.  Tracking live campaigns is the most accurate way to test their effectiveness.  When you send out a campaign using email software, you may recording the IP, date time or even email address by set some tracking code in the email content.
Tracking email campaigns gives the marketer the advantage to adjust, adapt, and change their email marketing campaigns “on the fly,” as they monitor behavioral patterns in their clients and prospects.
The ultimate goal of every email marketing campaign is to increase a company’s revenue.  Reaching these goal means, you need to choose the right utility. Creating campaigns that accurately hit the mark you are targeting are the result of a marketer who is wisely optimizing their demographics and campaign stats to their greatest advantage.
In today’s highly competitive global market, no stone should go unturned; every creative idea and strategy counts.  Providing good customer service, accompanied by a valuable product, gives the marketer the edge they are looking for, when standing out and being noticed.
Reading more: http://www.aboter.co/email-marketing/